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Profitable From The Start

Skip the broke start-up stage and cash flow from the get-go

Profitable From the Start teaches you the financial basics and startup strategy you need to get your business set up, organized, and making money from Day 1.

You've made the leap and decided to start your business, excited about the journey ahead of you. Or maybe you've had your business for a while, but never got it organized or made it "official" and have been winging it with less-than stellar profits.

But there are so many rules for your finances and taxes, and you're worrying about doing it all the right way. You certainly never learned how to do this in school!


Now the overwhelm and doubt is coming in.

In the last few weeks, I bet you've either gone down a bunch of online rabbit holes, tried to make sense of what your friend's dad's accountant told you to do, or have even tried to reach out to a local CPA office...

But still struggle to get the clear answers you need for your business.

If someone would just tell you exactly what you need to do to not just stay out of trouble, but make some money too, you'd get ahead a lot faster.


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What if this was you?

✨ You're focusing on the fun stuff in your business - making sales and serving your customers - instead of in the weeds trying to keep up with your finances.

✨ You're paying yourself a good salary from your business early on because you're clear on how much money you need to bring in AND what your ideal pricing should be.

✨ You sleep well at night because you're confident that all your financial bases are covered.

✨ You've created a solid foundation that you can grow and scale with more ease! (I wish I had known all this when I started my business!) 

✨ You actually find the freedom that's promised when you start a business. 

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I have an MBA, but setting up my business's finances was confusing to me! Sarah broke it all down, made it simple and approachable, and left me feeling really confident about running my business. She taught me how to set up my QuickBooks the right way, pay myself, and reinforced a profit first mentality. She also made it clear what I needed to do and what risks I could afford to take as a business owner. Sarah makes finance fun!

Jessica Lackey


Hi! I'm Sarah.

My mission is to help business owners build real, life-changing wealth from their business's cash flow.

It all starts with setting your business up the right way.

I'm a CPA, Virtual CFO, and the founder of Young + Co.

I spent years honing my business, finance, and leadership skills in the Big Four and at a large publicly-traded company before starting my own business. At this point, I've seen behind the curtain of over 100 small businesses, from start-ups to 8-figures - and grew my own business to $250K in revenue in my first year full-time.

I can spot profit leaks from a mile away.

I'm also a wife and mom of a two-year-old, so I don't have time for fluff.

I just want to do what works to put more money in the bank - and I want that for you, too.

I know how hard it is to find a financial partner for your business who knows how modern & online businesses work, who gives it to you straight without all the jargon and shame that often comes with money stuff.

I've boiled down all the finance and tax rules into exactly what a new business owner needs to know to get from zero to a regular paycheck.


Let's make your finances easy...
and, dare I say, fun!


A course that will teach you not just how to start your business on the right foot and stay out of trouble with your taxes, 

But how to jump right into the money-making phase and actually pay yourself regularly!

Get immediate, lifetime access for a one-time payment of $397

Looking for support with just one specific module or template? 

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What's inside Profitable From the Start


Business Foundations

Demystifying the setup and organizational items you need to handle first to create a foundation.

Learn the basics of legal entities, EINs, bank accounts, payment processors, and insurance.


Business Tax Basics

Exactly what your new business needs to stay out of trouble and pay less in taxes

What you need to know about business tax to stay out of trouble, pay estimates and hire a tax pro.


Startup Strategy

What I wish I had done to optimize cash flow from the beginning of my business

Create financial goals, set your first revenue target, price your offers, and learn my investing framework.


How To Get Paid

Prioritize putting money into your personal bank account instead of going broke

Calculate your CEO salary and learn how to know what you can afford with my money management system!


Finance Essentials

A simple method for keeping up with your books and knowing your numbers

Bookkeeping basics, plus how to read your financials and create a scorecard to track KPIs.



Extra lessons and resources on things I know you'll want to learn about once you finish PFS!

Financial forecasting, personal finance resources, QuickBooks support, and more to be added!

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This program is amazing! It has helped me not only manage my finances and forecasting better but helped me get a healthier mindset about my financial planning as a CEO! Sarah broke things down into bite-sized actions which helped me understand how to manage my business finances, set up the right processes, and create a framework to grow in the future. And all her spreadsheets were so helpful! It's the first weekend of the month, and I've carved out time to reconcile my accounts (through QuickBooks!) and review my financial statements, and I've even set up bank accounts for business savings and taxes!

Karen Weeks


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Here's what you get with your Profitable From the Start purchase!

Profitable From the Start is a self-paced coursed that you can complete in less than a week to get up and running fast!

👉 Lifetime access to the course content with pre-recorded video modules so you can refer back at any time, plus access to all future updates.

👉 All my best financial templates and calculators to optimize your cash flow, keep up with your books, and calculate your tax payments.

👉 Exclusive checklists and worksheets to keep everything organized and make implementation a breeze.

👉 BONUS! Have questions? I have an FAQ bank with recorded answers to other students' questions PLUS for 90 days after your purchase you have access to submit questions* that I will personally answer.

👉 BONUS! I'm including bonus lessons on setting up QuickBooks Online and creating a detailed financial forecast for your business. 

*We can answer general questions about the content in PFS. We cannot answer specific questions or provide specific tax advice for your business since we aren't engaged with you 1:1 and do not know all the details of your business and personal situation.

Get immediate, lifetime access for a one-time payment of $397

   Still have questions?   
   I've got answers!   

  • Is Profitable From the Start a good fit for me?
    Profitable From the Start was designed for: ✔️ Anyone who's in the process of starting a business or recently started a business - full-time or side hustle. ✔️ Business owners who may have been at it for a while but have decided to take it more seriously, get themselves organized, and start creating profits. ✔️ Business owners who are making ~$0-6K in monthly revenue. ✔️ Anyone who's willing to put a little bit of effort into setting up the sometimes tedious foundations of a good business. ✔️ Anyone starting a coaching, consulting, agency, service, retail, or e-Commerce business. ✔️ People who are willing to learn, and willing to look under the hood at their money - which can sometimes be hard to do! But is so worth getting it under control. Profitable From the Start is not a good fit if: ❌ You're starting your business with funding from a venture capital/private equity firm (they probably have accountants they want you to work with anyway). ❌ You've made $100K or more in sales in your business - I'd recommend our Profit + Prosper program instead, because PFS will be too basic for you 😉 ❌ I'd probably not recommend PFS for anyone starting a business in the manufacturing/industrial industry because I think you'll need more support around inventory and cost accounting.
  • How much of a time commitment is this program?
    I designed this program to be quick, potent, and to-the-point. You should be able to get through all the content in a week or less. Most of the videos are 15 minutes or less! In terms of implementation, it may take a few weeks to get all your foundational items set up since you may have to wait on snail mail or government approvals. I'd probably also budget 1-2 hours per module (there are 5 modules in total) to complete the assignments.
  • How do I get support if I need it?
    Have questions? I totally get it. That's why I've included a repository of FAQs that other business owners have submitted! Here's how you can get your questions answered: You have access to get your questions answered about starting up your business/the course content for 90 days after you purchase PFS. I can answer general questions about the content in PFS. I cannot answer specific questions or provide specific tax advice for your business since I do not know all the details of your business and personal situation. Here are some examples: Questions I can answer: What's a good payment processor for service providers? What types of expenses are included in the home office deduction? What's the best time to file for S Corp status? Can I do {X} in QuickBooks Online? Questions I can't answer: Should I charge sales tax on this specific product/offer? Will I get to take the home office deduction on my tax return this year? Should I become an S Corp this year? Can you fix my QuickBooks file for me? (Note: We do actually have a super-secret QuickBooks Power Hour service where we'll fix your QB for an additional fee, but it's only available to current students in our programs and current tax clients.) If you need support beyond 90 days, I highly recommend getting in my Profit + Prosper program, where you'll get access directly to me every week for 1:1 coaching!
  • What's your refund policy?
    I want you to be 100% satisfied with your purchase! I put all my best stuff in this program - and worked to simplify and streamline the content - so I strongly believe that if you put the work in, you will see results. First, I ask that you make sure you're a good fit for Profitable From the Start (see the FAQ right above this) and determine if you're a more advanced business owner. If you are more advanced, then I'd recommend my Profit + Prosper coaching program instead! If you do decide you're a good fit but don't feel satisfied for any reason after completing Modules 1 and 2, simply reach out to me at hello (at), show me the work you've done and tell me what's not working for you, and I'll refund your investment in full.
  • I've never been good at numbers/math/finance stuff or I'm a complete business beginner - what do I need to know before I take this course?
    Nothing! You don't need any finance skills to start. You just need a willingness to learn - which can be the hardest part for many of us. I make NO assumptions about what you might already know in these lessons. I've distilled my decade-plus experience working with over 100 clients from startups to 8-figure businesses (and if you go back to my corporate days, multi-billion-dollar businesses) into exactly what you need to know about finances, taxes, bookkeeping, and money management. I didn't put any fluff in this program. But I did include a couple of extra modules that you likely won't find anywhere else - Startup Strategy and How to Get Paid - because I think those concepts are essential for running a profitable business. And I don't use jargon. If I do use a technical term, I'll explain it to you. Fun fact - I taught high school math for two years before going back for my Master's in Accounting. If I can teach teenagers about algebra and geometry, I feel pretty confident I can teach you about business finance!
  • I'm really worried about getting it "right" and don't want to get in trouble with the tax authorities - will this program be enough?
    YES. I know this is a huge concern for many business owners. The thing is, when you're starting your business and are making ~$0-6K in monthly revenue, things are actually pretty simple from a finance and tax perspective. (I know it doesn't feel that way to you, but as an expert in this area, trust me when I say it is.) In Profitable From the Start, I cover everything you need to get your finances done right - including your legal entity selection, getting your EIN, setting up bank accounts, doing your books, understanding and paying taxes, and even what deductions you can take! And I point out a few situations where I do think you should get 1:1 legal and/or tax support.
  • I have a tax accountant and/or bookkeeper - do I need this program?
    If they're not answering your questions and making you feel at ease, yes. If they're not teaching you a startup strategy - which includes how to calculate your revenue target, setting your optimate prices, and how to make spending vs. investment decisions - yes. If they aren't helping you figure out how much you can afford to pay yourself and how to manage your money - yes. Neither bookkeeping nor tax prep by themselves actually teach you how to create a profitable business - you have to take your financial data, learn how to interpret what it's telling you, make CEO-level decisions, and then manage your money. None of these things are usually involved in bookkeeping or tax prep - because that's what a CFO is for (and that's what I do!).
  • I'm not located in the US - should I buy this program?
    There are two modules of PFS that do cover US-specific legal entity and tax rules, but the other modules are NOT US-specific and well worth the cost of the program on their own! Here's a breakdown: 👉 Module 1 - Business Foundations Does focus on US-specific legal entity types and registration how-tos, but also covers bank accounts you need and how to get money from customers! 👉 Module 2 - Startup Strategy Not US-specific at all! This module alone is probably worth the entire investment, TBH. 👉 Module 3 - Finance Essentials Not US-specific - I'll show you how to keep your books updated and interpret your financials. 👉 Module 4 - Business Tax Basics Does focus on US tax rules, but I also show you how to set up a system to make taxes easy. Just substitute your country's tax rate for the US tax rate! 👉 Module 5 - How to Get Paid Not US-specific - I'll teach you my system to manage your money and calculate how much you should pay yourself!
  • I have a unique business model or personal situation - will this program help me?
    This program is intended to teach you basic, general business finance knowledge. There's no way I can include every scenario in a program like this! However, I've worked with over 100 businesses in a wide variety of industries since starting Young + Co, and I believe that most "unique" situations aren't actually all that unique in the early stages of business. The vast majority of business owners will benefit from the framework I teach in this program!

Profitable From the Start is something I put together after having one new business owner after another reaching out for support.

Because all the rules around finance and taxes are overwhelming - and can really put a damper on the excitement you have around starting your business.

Because it's hard to get good support from a lot of tax accountants out there. 

Because you want to actually make some money and pay yourself!

The financial support most business owners start with is usually bookkeeping or tax prep.
But here's the thing - neither of those services by themselves actually teach you how to create a profitable business - you have to take your financial data, learn how to interpret what it's telling you, make CEO-level decisions, and then manage your money so it doesn't fly back out the door. 

That's what I'm going to teach you how to do in this course! Because without having a basic understanding of your finances, it's going to be hard for you to actually make money.

So what are you waiting for?

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