It’s easy to get caught up in shiny object syndrome when it comes to marketing your business. Too often, business owners end up wasting time and money on marketing strategies that don’t actually move their business forward. If you’ve ever spent too much money on your website or on yet another fancy marketing strategy, then this episode is for you! Tune in as Sarah talks with marketing expert Erin Breeden about how aligned messaging can make you more money, which part of the marketing funnel you need to spend money on, and at which point PR is a good move for your business. Erin Breeden is the head mermaid of Blue Tide Creative, a strategic communications firm that rescues clients from the shallows. Blue Tide Creative offers public relations, strategic consulting, marketing, branding, and creative storytelling services.
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Erin Breeden is the head mermaid of Blue Tide Creative, a strategic communications firm that rescues clients from the shallows. Blue Tide Creative offers public relations, strategic consulting, marketing, branding, and creative storytelling services.
Connect with Erin!
In this episode, you’ll learn:
04:20 What exactly is marketing?
08:00 Marketing mistakes that cost you money
12:05 Key considerations for a profitable brand identity
22:50 At what point are you ready to spend money on PR and ads?
28:49 Learn how to interpret conversion rates to optimize your expenses
32:40 The best ROI Erin ever had in marketing
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I’m Sarah Young - a CPA, Virtual CFO, and the Owner of Young + Co! I have over a decade of experience in helping entrepreneurs scale their businesses and build wealth at the 6- and 7-figure levels, and I started the Profit + Prosper podcast to help you do the same. Profit + Prosper is a business finance podcast created to help entrepreneurs build their wealth in a way that’s fun and empowering. This is NOT a boring numbers podcast - I will share tactical tips to increase your profit so you can truly prosper in your business and in life. I hope you’ll subscribe so we can Profit + Prosper together!
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