Grab a notebook and pen, saddle up, and get ready to take furious notes during this episode. We’re continuing our series on increasing your monthly revenue, and this week Lauren Widrick is joining us to share how to craft an incredible high-ticket offer and raise the prices on your current offers. If that strikes fear in your heart, this is THE episode for you! As a business coach with well over 100 client success stories, Lauren troubleshoots some of the biggest root causes for the fear that holds us back from bringing in the revenue we crave in our business.
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Some key takeaways on pricing and packaging:
When you delay raising your prices, you’re robbing your clients of the opportunity for transformation. Like Lauren says, a $500 client will never get the level of transformation that a $5,000 client or a $50,000 client will experience. The higher the price, the bigger the transformation.
When it comes to doubling, tripling, or even quintupling (5X-ing) your prices, remember people pay for specialty and speed. Niche down on a specific problem or solution you want to offer and craft a high-ticket offer around this. Instead of a VIP Day on “How to Be Good at Sales,” craft a VIP Day on “How to Craft & Sell Your $100K offer.”
It’s so important to put yourself in rooms of people who challenge you and elevate you. If all the business owners you know have a scarcity mindset around changing their prices, that rubs off on you. Find a squad that knows their value (and yours!) and encourages you to charge for all that value.
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Lauren Widrick is a sales and life coach, host of the Grab Life By the Goals podcast, and a badass with a penchant for dick jokes. On her podcast and in her Squad Membership, she will guide you through building your revenue-generating sales skills, finding your “I’m the G.O.A.T.” swagger, creating time and money freedom, and having SO MUCH FUN along the way.
Connect with Lauren!
Who Not How by Dan Sullivan
I’m Sarah Young - a CPA, Virtual CFO, and the Owner of Young + Co! I have over a decade of experience in helping entrepreneurs scale their businesses and build wealth at the 6- and 7-figure levels, and I started the Profit + Prosper podcast to help you do the same. Profit + Prosper is a business finance podcast created to help entrepreneurs build their wealth in a way that’s fun and empowering. This is NOT a boring numbers podcast - I will share tactical tips to increase your profit so you can truly prosper in your business and in life. I hope you’ll subscribe so we can Profit + Prosper together!
Connect with Sarah: